NCCU President Wu Receives Technology Management Award     

“Imagine the future and keep on innovating” is the core belief of Dr. Se-Hwa Wu, the President of National Chengchi University (NCCU). He continues to actively explore new fields and eventually became a pioneer in the field of technology management. As the founder of the NCCU Graduate Institute of Technology and Innovation Management, President Wu devotes himself to promoting technology management and develops the idea of the “Innovation Value Chain.” His work is highly praised by the Chinese Society for Management of Technology (CSMT), and he is the first scholar to receive the “Technology Management Award.”

The annual conference of the CSMT, which is hosted in turn by different graduate institutes of technology and management in Taiwan, is one of the major events of the field. This year, it was NCCU Graduate Institute of Technology and Innovation Management’s turn to host the conference. President Wu was especially grateful and touched to receive this high honor on such a special occasion.

“Innovation” is President Wu’s most important thinking and had been internalized as a part of his characteristic. Whether in academics, administration, or service, the spirit is constantly and easily noticed. “It requires both encouragement of diversity and imagination of the future to create great innovation and to build up an ideal society with different perspectives,” said President Wu. Thus, President Wu devotes himself to promoting education and research in technology management, and has cultivated numerous talents in conjunction with the government and research institutions. His established idea of the “Innovation Value Chain” consists of creativity, innovation, and pioneering, has become the core issue of technology management education. As a result of the initiation by President Wu, technology management has become a popular area of study and has had a significant impact on innovative research. He has been recognized as one of the first academicians of the CSMT, and this year has become the first scholar to receive the Technology Management Award for his excellent contribution. 

Since President Wu initiated the Graduate Institute of Technology and Innovation Management, he had been working along with other scholars in relevant fields, creating an unforgettable experience for him. He said that technology management was a new area, and emphasized that technology management stands for exploring all unknown areas. “I think exploring unknown research areas and topics with endless curiosity and trying as hard as I can to put them into action were quite pleasant,” said President Wu.

Technology management is the process of managing knowledge creation, circulation, and value-added application, and all of them could be applied to every aspect, especially on enhancing the efficiency of knowledge institutions such as universities. “While doing administrative work, I found that the knowledge of technology management, including knowledge management, knowledge commercialization or creativity, all shares intensive interaction with school affairs. And it helped a lot,” said President Wu, taking his personal experience in school administration as an example.

“Research” is another focus of President Wu. His goal is to do research for Taiwan, leading the generation to upgrade Taiwan’s research standard. Having a remarkable academic performance, President Wu has received awards and sponsorships from renowned institutions.

Considering the importance of innovation and creativity towards the development of science and the nation, President Wu devotes himself to initiating interdisciplinary research, promoting local and international integration plans, and facilitating innovation education in Taiwan. Among his works, the “White Paper on Creative Education” authorized by the Ministry of Education especially prompts academia to pay more attention to creativity and innovation education. In the same time, the “NCCU Center for Creative and Innovation Studies,” founded through the efforts of President Wu, has become the base for the long-term promotion of research.

President Wu insists that genuine innovation not only embraces new elements but should also contain local characteristics. He points out that when the public thinks of innovation, they usually refer to world trends. However, to be originally innovative, we need to have more local elements including local considerations and connections. Innovation develops sustainably by integrating local resources and features; otherwise, all creativity would only be separated ideas. Therefore, President Wu highly praises the National Science Council’s role as a platform to link the academic circle and enterprises who are concerned with technology management in Taiwan, to develop more opportunities for local experiments, enabling a more intensive and long-term innovation.

With the advent of the knowledge-based economy era, two trends of thought wrestle and affect direction of university development profoundly. On one hand, academic capitalism grows and emphasizes on knowledge output and transforming ability. On the other hand, humanism rises and focuses more on preserving and enhancing the university spirit. In order to combine both the value and the spirit of university, President Wu is actively searching for a balance of academic affair from an innovative perspective. Holding the belief that “humanistic innovation leads technology,” President Wu is looking forward to developing a brand new college module and to eventually build a ‘university town.’

The NCCU College project is an excellent example. In this case, President Wu transformed the campus geographical limitation into an advantage by assisting various creative activities and environmental plans. The project successfully preserved the interaction between the master and apprentice in the old traditional school system and its holistic education. Furthermore, President Wu believes that serving the community with knowledge capital is the greatest value of the university. What has been implemented in Japan, Australia, Sweden and Finland is the promotion of the development of the neighborhood in combination with community resources and the knowledge of nearby colleges. In his plan, NCCU will combine community resources to shape an unique campus with cultural and living experiences, which will also be shared with the neighborhood.

President Wu not only puts his innovative ideas into action in academics and administration, but also makes breakthroughs in his teaching method, such as ‘learning through traveling.’ “I’ve been thinking about what abilities do those future leaders of Taiwan require while the society is changing significantly,” said President Wu. Along with this thinking, President Wu devotes himself to cultivating future leaders who are “Humane, Global, and Innovative.”

At the end, President Wu highlighted the value and the importance of the university. Talent cultivation and the establishment of knowledge-chain would be the two main missions of universities in the future, which could contribute to the entire society. Only through constant updates, sharing, circulation and value-adding process could knowledge influence culture and the society, increase competitiveness and enhance internationalization. With this vision in mind, President Wu looks forward to encouraging and inspiring multiple innovations during his administration, leading NCCU to become the most prominent university of Taiwan.

Report/ Research and Development Section Translation/ Chih-Ting Hou Photo/ Research and Development Section

Harvard Scholar, Dr. Steven Kelman, Promotes Case Study Teaching Method at NCCU

In recent years, there has been increased international attention on the importance of case studies. NCCU’s College of Social Sciences is a pioneer in promoting the case study method in public affairs teaching. In order to extend the college’s academic network, Dean Yuang-Kuang Kao invited Prof. Steven Kelman from Harvard university to share his experience in a keynote speech.

Dr. Kelman is a faculty member of John F. Kennedy School of Government and editor of the International Public Management Journal. He is devoted to case studies in public affairs and has been involved in government public affairs management and public policy making for a long time. His work on public case studies has received high praises in academia.

He showed his unique teaching charisma during the lecture, addressing his experience with the case study method in a fast pace and with a humorous tone. He pointed out that there are two advantages of case study teaching. First, if students can fully participate in case studies, the process of discussion allows students to better understand and absorb the materials taught in class. Second, by telling stories it is easier to impress and convince students. Students might be able to remember details about the cases studies in class even decades later.

Unlike most lecturers, Dr. Kelman believes that teachers should play the role of narrator and analyzer, guiding students to a meaningful and well-organized discussion. The use of PowerPoint to demonstrate the answer would strangle students’ creativity and limit the result of discussion.

Dr. Kelman also shared with the audience his experience of composing case study materials. He emphasized that the selection of the cases being studied should depend on the commonality of the case and whether the concept could be applied to various cases. He suggested that teachers elaborate on interesting, close to daily life and controversial cases with their teaching. Using the news reporting style allows case study teaching to be more appealing to students compared to the use of abstruse academic language. Dr. Kelman also stated that it requires extensive experience to compose case study materials. Thus, he recommended that senior faculty play the leading role in the materials compiling.

Since its promotion of public affairs case study teaching, the College of Social Sciences has endeavored to cooperate with the public sector in hopes of implementing practical aspects within the case studies. In addition to collaborating with the National Civil Service Institute in orchestrating case study modules, the college will also be teaming up with the Industrial Technology Research Institute of Taiwan to design industry-specific public affairs case studies. The seminar given by Dr. Kelman attracted numerous public servants from a wide range of institutions such as the National Civil Service Institute, Institute for Judicial Professionals of the Judicial Yuan, Foreign Service Institute, Taiwan Power Company Training Institute, Chunghwa Telecom Training Institute, Taisugar Training Center, and the Regional Civil Service Development Institute. Through face-to-face interaction with Harvard University’s renowned professor from Harvard University and analysis of the application of case study to policy implementation within the public sector, the College of Social Sciences has been able to align its public affairs case study teaching more cohesively in accordance with actual practice.

Dr. Kelman’s extensive experience in case study teaching will no doubt inject a surge of academic dynamism into the NCCU College of Social Sciences, elevating the quality of overall case study teaching in Taiwan. The long-term objective for the college is to enhance the visibility of Taiwan’s case study teaching at the international forefront through continued dialogues with more eminent international scholars.

Report/ Wei-Xuan Su Translation/ Yu-Chen Kuo Photo/ College of Social Sciences

New Multi-Cultural Counselor for International Students Hired: Dira Berman

My name is Dira Berman. I recently joined NCCU to serve as the counselor for all international students. Moving to a new environment, doing new things, and being far away from friends and family can be very challenging – but also give great pleasure. My job (and pleasure!) at NCCU is to work with international students and help them deal with whatever comes up for them personally, and to help them have the best possible time here in Taipei.

Living in a new environment is exciting, for sure, but not without its stress and challenge, too. I recently moved from the USA, where I completed my education. I worked for 14 years as a psychotherapist in Florida and Louisiana. There, I dealt with peoples’ personal and mental health problems that have affected their job and study performance, health and well-being, and personal relationships. I have many years of experience working with individuals from diverse backgrounds including different religions, culture, sexual orientations and lifestyles. Indeed, my professional and personal life has always been around culture, diversity, and transition. I was born and raised in Brazil and have traveled extensively around the world, visiting and learning about people and their environment.

I have the honor of being part of the Office of International Cooperation (OIC), Section of International Education. There, I will work as a part of a team to help international students in their studying, living, visiting or pursuing assistance at the university. My goal is to create a friendly and respectable alliance with the students that helps them engage in their new social environment and reality. I will deal with both the “system” issues as well as the “individual” issues – e.g., from where and how well the advising occurs, finding the right services and resources in the community, addressing issues in facilities, to dealing with others who have different habits and norms, as well as their own ‘stuff’ and adjustments to food, homesick, having a lack of friends, new teaching style, language barriers, stress from studying and exams, etc.

Why not drop by and tell me what is on your mind? I speak English, Portuguese and Spanish. I can also find someone to help you with Japanese and Korean, if you prefer to speak in those languages. I’d like to know what you think NCCU does well, and does not so well. What can be improved? I’d like to hear what bothers you. I‘d like to know your ideas for making this a better place for you; for many students, NCCU is their base home for a long period. I plan to spend much of the next few months having coffee with students. So, drop by and let’s have coffee! (or tea….) .

Of course, all private conversations are just that – private and confidential. I can be reached at Office of International Coordination 02-29393091 ext 62832. You can also call me at 09-1083-4400 or by email, at , anytime. Coffee or tea?

NCCU Promotes Science Communication

The Science Communication International Conference held at NCCU under the theme “The Theory and Practice of Science Communication” ended perfectly. Prof. Shang-Ren Guan of the Department of Radio & Television, who highly promotes the “Development of Taiwan Science Communication Industry Project”, invited international professionals to share and exchange their ideas and experiences. Through multiple media channels, science was transformed from obscure texts into pleasant knowledge, presented in every aspect of life.

The Development of Taiwan Science Communication Industry Project is a long-term project planed by the National Science Council, and NCCU has been undertaking the relevant research since 2007. The objectives of the project are to integrate science, media, and education; to root the development of science communication and enhance it from the basics; to integrate the core of technology development; to build up the knowledge system of science communication; to develop professionals; and to establish, develop and manage the field of science communication.

Meanwhile, the project has organized regular international conferences that demonstrate its achievements and promote the exchange of science communication knowledge and technology. Regarding the grand event this year, Prof. Guan said that such annual conferences are growing significantly; he considered this year’s conference as a foundation and believed that by next year, science communication would be thriving in Taiwan. He also expressed hope that all universities would work together to develop talents, integrate knowledge, and enhance scientific education.

Prof. Guan explained that the current works are categorized into quality control, knowledge management, and professional cultivation. From the technical perspective, quality control means communicating with producers and verifying the content of science communication. Knowledge management emphasizes the integration of communication theories, production and knowledge as well as the technology. It is also important to establish an environment for information exchange, so that knowledge could accumulate and new ideas could be born. For professional cultivation, the training ranges from essays on science communication, editing and directing of science communication films, to the production of science communication broadcasts.

According to NCCU President Se-Hwa Wu, science is always regarded as an important indicator of a nation’s competence. Thus, in addition to standard education, we could gain scientific knowledge through science communication. Domestically, the NCCU College of Communication is ahead in this field and has considerable outstanding communication experts, putting NCCU in the leading position for promoting science communication. President Wu expects NCCU to play a key role in the project to conduct and coordinate, thus assigning Prof. Guan assist in integrating information and fostering subsidiary plans.

President Wu went on to explain that although science is everywhere, people tend to keep a long distance from it due to its difficulties. However, the knowledge and concept of science indeed could become an integral part of people’s daily lives if the learning interest is raised via daily media such as television, internet, or broadcast. The best example of science communication is a series of science programs produced by the US Public Broadcasting Service, BBC in UK, and NHK in Japan. President Wu stressed that since knowledge needs to continue being created, shared, and value-added rather than remaining in textbooks, NCCU should take the responsibility and fulfill the duty to disseminate knowledge to the society.

Prof. Li-Fane Zhou, the chief of the Research and Development Section, thinks that it is important to encourage science and communication professionals to devote themselves to the field. She indicated that universities today have become places that no longer only provide knowledge but also develop talents; therefore, she expects to see NCCU popularize the achievements of research as well as develop outstanding professionals to contribute to our society.

Report/ Research and Development Section Translation/ Chih-Ting Hou Photo/ Research and Development Section

NCCU MBA Students Won Second Place in Cross-Strait MBA Case Study Competition        

NCCU MBA students Ji-Jie Liu, Yu-Tang Lin, You-Xuan Lin and Jia-Feng Hsu won second place in the 4th Cross-Strait MBA Case Study Competition held by Beijing Tsinghua University’s School of Economics and Management.

The 4th Cross-Strait MBA Case Study Competition is an annual event hosted by Beijing Tsinghua MBA Student Association and Managerial magazine. It aims to provide MBA students from both sides of the Strait with a platform to implement their classroom knowledge into the practical business field. It is also an opportunity for students from different schools to exchange and learn from each other.

This year, forty-five groups of students registered for the event, including Beijing University, Beijing Normal University, Beijing Jiaotong University, University of International Business and Economics, Tsinghua University, etc. Seven groups were selected after the preliminaries on December 7th. NCCU MBA was invited as seed team to participate in the final competition. After a full day of fierce contest, NCCU MBA students Ji-Jie Liu, Yu-Tang Lin, You-Xuan Lin and Jia-Feng Hsu won second place while Beijing Tsinghua won the championship. Being the first participants from Taiwan’s university, these four NCCU MBA students achieved the great honor of second place and they are indeed the pride of all the NCCU faculty and students.

The Tsinghua University School of Economics and Management first initiated the case study competition in 2003 by modeling global business cases into practical business scenarios. The training provides future elite managers with decision-making and analyzing skills while facing challenges as well as transcendent skills, insight, and self-confidence.

Report/ Wei-Xuan Su Translation/ Yu-Chen Kuo Photo/ College of Commerce

Campus Caring Group Offers Warm and Unique Services        

Founded in 1993, the NCCU Campus Caring Group is comprised of about twenty spouses of retired faculty members.

NCCU Campus Caring Group offers one-on-one Chinese instruction, catering to the trend of the increasing numbers of foreign students. With several kinds of teaching materials ranging from text books offered by the Ministry of Education to Chinese radio plays and magazines, the Campus Caring Group tries its best to provide high quality lessons. Students can make appointments according to their available time and select their preferred teaching materials. According to statistics, more than 40 students benefited from the service last semester.

The Campus Caring Group also tries to acquaint foreign students with local culture by holding two cultural field trips near Taipei city and one workshop introducing Chinese customs every semester. The Campus Caring Group is proud of these various cultural activities, including the tea tasting experience in Yilan and the art performance in Taipei University of Art. “The food, the arts and the traditions are parts of culture which we are eager to show to international students,” said Jin-Yu Wang, the leader of the Campus Caring Group.

In addition to field trips, the workshops are also welcomed by students. Through the explicit explanation of the Campus Caring Group, students get to know the origins of Taiwanese festivals including the Dragon Boat festival, Moon festival, etc.

Due to close and frequent contact with foreign students, members of the Campus Caring Group generally become like family to the students. At the farewell party last semester, the group prepared tasty foods to say goodbye to several students. “The classes are really helpful for me, and I am so happy to know such good teachers. Thank you,” wrote Alexey Sarenkov, a student from Moscow.

“NCCU Campus Caring Group is now the only caring group in Taiwan, and I believe that we have already made it even more unique,” said Wang. Considering the increasing number of students who have been taught by Campus Caring Group, Wang is sure that the group is heading in the right direction to fulfill the needs of foreign students.

In terms of the future direction of the group, completing the teaching material is the priority mission for Wang. “After we complete our reading material, we will be able to provide Chinese teaching assistance to foreign students not only at NCCU but in all of Taiwan,” said Wang.

The members of Campus Caring Group hope that they can give young adults who come from different countries some warmth and love like a mother, instead of giving pure directions like administrative staff on campus. From the warm greetings on the cards the Campus Caring Group receive every year, they know that their love and caring have been rewarded in an affectionate way.

Report/ Chih-Ting Hou Photo/ Campus Caring Group

Foreign Affairs Minister Francisco H. L. Ou Gives Lecture at NCCU        

“A diplomat is actually an official trickster representing your government.” Taiwan Foreign Affairs Minister Francisco H.L. Ou, a graduate of NCCU’s Department of Diplomacy began his lecture at NCCU with this sharpshooting opening remark.

A former representative of the Taipei Economic and Cultural Office in Spain and Ambassador of the Republic of China (Taiwan) to Guatemala, Minister Ou shared his profuse diplomatic experience passionately with NCCU faculty and students. He also praised the idea of "flexible diplomacy" which is aimed at improving Taiwan’s international standing and increasing the cost-effectiveness of the country’s diplomatic budget. Minister Ou indicated that flexible diplomacy also encourages the two sides of the Taiwan Strait to gradually engage with each other so as to create rapprochement or win-win results, thus leading to a virtuous cycle.

“Flexible diplomacy actually shows a face-the-reality attitude of the government when dealing with diplomatic difficulties,” commented Minister Ou. He expressed that the confrontation across the Strait has already given some despicable countries opportunities to defraud both sides. “It’s time for us the make some change,” Minister Ou said with confidence.

During the lecture, some of the future diplomats were curious about his career path. When asked how he made his career plan, Minister Ou indicated that, as a relative of victims of the 228 incident, he was raised under his father’s expectation that he would become a judge to strive for justice and equality. However, he chose NCCU Department of Diplomacy as his top priority when taking the college entrance examination. In addition, Minister Ou believes that his stable career life comes from his humble attitude toward his job. “I always try my best and focus on one thing at once,” and according to him, “There is no other secret to success.”

At the end, the chairperson of the Department of Diplomacy Prof. Alex Chiang honored Minister Ou with a department T-shirt souvenir.

Report/ Yu-Chen Kuo Photo/ Yu-Chen Kuo

Cross-Campus Club Exchange Boosts Student’s Leadership and Management Abilities

To foster leadership and management skills of the executive members of student clubs, the Student Activities Section of the NCCU Office of Student Affairs hosted the 49th Workshop for Presidents of student clubs. The three-day workshop began on February 20th. Apart from executive members of NCCU student clubs, students from National Yang-Ming University and Taipei National University of the Arts also attended the workshop, allowing inter-school cooperation among student clubs.

The workshop was held at NCCU’s FongYu Building for the first day and at the Taiwan Power Company Training Center in Xindian for the remaining two days. The activities included group discussions and brainstorming for evening party performances, instruction in group activities, leadership management, activities planning, and group cooperation. The club executives were also introduced to the counselors in the Student Activities Section so that they could familiarize themselves with the resources available to help them lead their clubs more efficiently.

         At the opening of the workshop, NCCU President Se-Hwa Wu shared his club experiences when he was a student at the National Chiao Tung University. From participating in the debating club and the student association, to being an editor for the school newspaper, he gained various group-working experiences. “I then decided to do management instead of becoming an engineer,” said President Wu.

“A circle and a pair of dividers” is the metaphor President Wu used to symbolize the subtle relationship between a leader and a team. He noted that we must use dividers to draw a perfect circle. However, after the circle is drawn, most people would only complain about the hole jabbed in the middle of the center, ignoring the beauty of perfect circle. He went on to explaining that a group leader is like the center of circle. The center is needed to create the circle; therefore, on the way to perfection, a leader has to endure all the complaints from others to accomplish a flawless circle.

“Professional knowledge, social connections, and the capability of conceptualization” are the characteristics of leaders that Yue-Yun Lin, Dean of the Office of Student Affairs, emphasized. From the perspective of business management, Lin elaborated on how to be a successful student club leader and pointed out the potential issues student clubs might have, such as disobedience, obsolescence in activities, budget deficiency and so on. Under current economic recession, she encouraged students to use the experiences gained from student clubs as a great opportunity to train their problem-solving capability and to sharpen their competence for careers in the future. “Do something for your generation!” she said.

Yong-Xin Hu, president of the student association of National Yang Ming University, thought that the seniors’ sharing enables students to examine and improve themselves, while Yu-Hui Su, president of Youth Caring Club, thought it was innovative to exercise the professional theory on student club management.

Report/ Wei-Xuan Su Translation/ Chih-Ting Hou Photo/ Office of Student Affairs

Rich Collection at Liberal Arts Study for NCCU Students to Enjoy        

The launch of the NCCU College project last September, including the multifunctional lecture room and Liberal Arts Study at the Art and Culture Center, has created a refined learning environment with an innovative and progressive atmosphere.

Liberal Arts Study is located on the fourth floor of the Art and Culture Center. With a wide collection of literature including life exploration, classics, philosophy, travel guides, humanities, and aesthetics, a total of 2660 books are provided for students while they are planning their career. The collection was expected to reach 2000 in the first year and the final goal is to have 3000 books, which will be in regular circulation in future.

Manager Ming-Chi Wu said the selection of Liberal Arts Study collection is based on the principles of “classics” and “current trends.” In addition to faculty and student recommendations, the monthly billboard at major book retailers is an important reference for selection. The on-line catalogue search system will be completed by March, and students will then be able to easily find their books through the Internet.

The opening hours are from 9 a.m. to 10 p.m. There is no monitor or entrance guard, as the College hopes to create a homely atmosphere where students can browse leisurely and absorb themselves in books on comfortable sofas. Students are also allowed to borrow books, with a maximum of 4 books at a time for a period of 7 days. Wu remarked that fast circulation is encouraged in the hope that more students can benefit from the collection.

Report/ Chi-Shan Lin Translation/ Yu-Chen Kuo Photo/ NCCU College